Mark Hooley, President

Mark Hooley is the CEO and attorney at Insitu Law, PLC, a legal services firm specializing in temporary and part-time general counsel services. From 2007 to 2010, Mr. Hooley was Chief Operating Officer and Chief Legal Officer of a real estate development in Park City, Utah. From 2000 to 2007, Mr. Hooley was General Counsel of Winmark Corporation (Nasdaq: WINA) and President of an equipment finance division within Winmark. Prior to that, Mr. Hooley practiced law at the Minneapolis law firms of Briggs and Morgan, P.A. and Mackall, Crounse & Moore, PLC. Mr. Hooley is a graduate of William Mitchell College of Law and St. John’s University.

Tom Helm, Vice President

Dr. Helm was a general pediatrician in Bloomington for 10 years before undertaking Allergy-Clinical Immunology training at the University of Minnesota. He grew up in St. Paul and attended St. John’s University and the University of Minnesota Medical School. He is a member of the American Academy of Allergy, Asthma, and Immunology, and the American College of Allergy, Asthma and Immunology. He is currently Vice President of the Minnesota Allergy Society and Minnesota Asthma Coalition. Dr. Helm teaches at the University of Minnesota. With special expertise in food allergies, he serves as Medical Director for the Food Allergy Support Group of Minnesota. He is married and has two young daughters.

Ben Popp, Executive Director

Ben, SISU’s Executive Director, has coached and supported beginner to elite level athletes for the past 15 years. In 1996 after graduating from St. Olaf College, Ben became the Head coach of the Mens and Womens nordic skiing and cycling teams at Carleton College. In 1998, the Mens nordic ski team were National Champions. In 1999, Ben taught classes and coached the soccer and Nordic ski teams St Mary’s University. In 2002, Ben had the opportunity to work under the guidance of cycling aerodynamic & positioning guru John Cobb at the wind-tunnel at Texas  A&M. In 2003 Ben completed his Masters at St. Thomas University and started Endurance Athlete, a private coaching and fitness company located in St. Paul Minnesota.  As an athlete, Ben stood atop his first pair of skis at age 2…it had begun. In 2002 Ben won “the worlds toughest race”, the 2-man division of the Race Across America (RAAM) and completed the 3,000 mile solo race in 2009 (1 of less than 200 in the world). Ben has had top 25 Birkie finishes, won 24 hour bike and ski races, completed Ironman triathlons, run sub 3 hour marathons, and has won numerous ski and bike races.  His passion is enabling others to see and feel the benefits of an active, outdoor lifestyle.

Michael Brown, Treasurer

Mike Brown is a Manager in Finance for Target Corporation, a Fortune 50 company based in Minneapolis. He supports financial planning and analysis functions at Target.  He is a graduate of the University of Minnesota and New York University. He is an active cross country skier  and cyclist.